The Open Application Network is a new shared infrastructure for the world's digital activities. It was created as an alternative to closed platforms (e.g. Facebook, Amazon, Shopify, Uber) that tend to limit the control, privacy, security, and connectivity of those who build upon them. We helped the founding team define and launch the brand to reinforce their belief that tomorrow's success stories won't be built on yesterday's platforms, and to immediately establish the brand as a powerful new utility for those who believe open is better.
WHAT WE DID
Brand Identity Design
Currency Symbol Creation
Social Media Strategy
Investor Presentation Design
To launch the brand we took out a full page ad in the New York Times to tell the world about the unintended consequences that platforms bring.
The New York Times ad, along with a broader social campaign, led people to TheOAN.com where they could discover how the organization was working to solve the unintended consequences of platform thinking.
Aion is the digital asset of The Open Application Network. The new Aion wordmark was designed to work seamlessly with the OAN master brand identity. Rather than complicating the system with a secondary mark that would double as a currency symbol we integrated the symbol into the main wordmark for better comprehension and brand recall.