Our client approached us with a vision of creating healthy, natural sparkling beverages infused with hemp CBD. At a time when the mention of anything cannabis-related prompted images of frivolity and “getting high” in most people’s minds, we set out to create a brand inspired by modern apothecary and a sensible, straightforward wellness story. Sweet Reason Beverage Co. was conceived, named, and designed to reinforce that while the hemp plant might seem like a “new” wellness tool today, it has actually been a logical, common-sense part of our ancestor’s wellness regimes for thousands of years. We helped launch the brand in NYC and continue to support its mission to become an essential partner in the pursuit of a life well lived.


Research Design and Moderation

Business Strategy

Brand Strategy


Brand Identity Design

Photography Direction

Packaging Design

Website Design

In-store Signage

Social Media Strategy & Creative




“Working with Conflict was

always the highlight of my day.

Most importantly, they were always accessible, passionate about the project, and fun to work with.”

Hilary McCain - Founder & CEO of Sweet Reason Bev Co.

Want to create a better brand story?

We'd love to hear from you.

 Jason Last  Partner, Strategy Director

416 906 1447


Niall Kelly  Partner, Creative Director

416 906 1467


Tamara Staines  Managing Director

416 660 7378


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