Without a doubt, 2020 was the most batshit crazy year any of us have ever lived through. Wildfires. Murder Hornets. Confirmed UFO sightings. Oh ya, and a global pandemic. Which is why when Mosaic Life asked us to help them get millennials interested in life insurance, we decided to create a campaign that leaned into the unexpected and bizarre things that were already happening all around us. Because in 2020, nothing did a better job of selling life insurance than life itself.
WHAT WE DID
Marketing & Advertising