Essentials Basket.jpg

THE STORY

Rather than address Longos' high price perceptions with a marketing campaign, we worked with them to create a private label line of over 100 staple household items at amazing prices. We named it Essentials and marked the minimal packaging with a simple grocery list checkmark instead of a proper brand name to make it easy for shoppers to ✔️ savings off their list. 

WHAT WE DID

Brand Strategy

Research Design

Packaging Design

THE ASSET

INVESTOR DECK

BRAND GUIDELINES

Want to create a better brand story?

We'd love to hear from you.

 Jason Last  Partner, Strategy Director

Jason@ConflictCreates.ca

416 906 1447

 

Niall Kelly  Partner, Creative Director

Niall@ConflictCreates.ca

416 906 1467

 

Tamara Staines  Managing Director

Tamara@ConflictCreates.ca

416 660 7378

 

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