Essentials Basket.jpg

THE STORY

Rather than address Longos' high price perceptions with a marketing campaign, we worked with them to create a private label line of over 100 staple household items at amazing prices. We named it Essentials and marked the minimal packaging with a simple grocery list checkmark instead of a proper brand name to make it easy for shoppers to ✔️ savings off their list. 

WHAT WE DID

Brand Strategy

Research Design

Packaging Design

THE ASSET

INVESTOR DECK

BRAND GUIDELINES