THE STORY
A good credit score can make life a lot more comfortable, but many Canadians don't even know what their credit score is. We're helping Borrowell change that, while driving sign-ups for their free credit score monitoring service.
WHAT WE DID
Messaging Strategy
Marketing & Advertising
PR
{"items":["208f610d-8ddf-11e8-a9ff-063f49e9a7e4","208fbaa8-8ddf-11e8-a9ff-063f49e9a7e4","208fdaf1-8ddf-11e8-a9ff-063f49e9a7e4","208ff8f8-8ddf-11e8-a9ff-063f49e9a7e4"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":false,"cubeImages":true,"cubeType":"fill","cubeRatio":1.3333333333333333,"isVertical":true,"gallerySize":320,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":0,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":4,"enableInfiniteScroll":1,"gotStyleParams":true,"selectedLayout":"2|bottom|undefined|fill|true|undefined|1","isRTL":false,"minItemSize":50,"fullscreen":true,"allowSocial":false,"allowDownload":false,"allowTitle":true,"allowDescription":false,"loveButton":false,"loveCounter":true,"videoLoop":true,"videoSound":false,"videoSpeed":1,"videoPlay":"hover","gallerySliderImageRatio":1.7777777777777777,"galleryImageRatio":2,"numberOfImagesPerRow":4,"sharpParams":{"quality":90,"usm":{}},"viewMode":"preview","galleryHorizontalAlign":"center","galleryTextAlign":"center","galleryVerticalAlign":"center","itemClick":"link","galleryThumbnailsAlignment":"bottom","thumbnailSpacings":0,"gridStyle":1,"titlePlacement":"SHOW_ON_HOVER","hoveringBehaviour":"APPEARS","mobilePanorama":false,"isAutoSlideshow":false,"slideshowLoop":false,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"autoSlideshowInterval":4,"arrowsSize":23,"slideshowInfoSize":200,"imageLoadingMode":"BLUR","scrollAnimation":"NO_EFFECT","overlayAnimation":"NO_EFFECT","imageHoverAnimation":"NO_EFFECT","expandAnimation":"NO_EFFECT","itemBorderWidth":0,"itemBorderColor":"color-5","itemBorderRadius":0,"itemEnableShadow":false,"itemShadowOpacityAndColor":{"value":"rgba(0, 0, 0, 0.2)"},"itemShadowBlur":20,"loadMoreAmount":"all","itemShadowDirection":135,"itemShadowSize":10,"imageInfoType":"NO_BACKGROUND","textBoxBorderRadius":0,"textBoxBorderWidth":0,"textBoxBorderColor":"color-5","titleDescriptionSpace":6,"textsVerticalPadding":0,"textsHorizontalPadding":0,"textBoxFillColor":"color-2","textBoxHeight":0,"textImageSpace":10,"alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"calculateTextBoxHeightMode":"AUTOMATIC","galleryLayout":2,"thumbnailSize":120,"useCustomButton":false,"galleryImageRatioFromWix":1.3333333333333333,"itemOpacity":{"themeName":"color_15","value":"rgba(44,44,44,0.6)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"anton","preset":"Heading-M","editorKey":"font_5","size":48,"fontStyleParam":true,"displayName":"Basic Heading","value":"font:normal normal normal 48px/1.4em anton,sans-serif;"},"itemFontSlideshow":{"family":"anton","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":48,"preset":"Heading-M","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 48px/1.4em anton,sans-serif;"},"itemDescriptionFontSlideshow":{"family":"wfont_d387a9_d7d41372a68f4dafa07cfd2b8cd7eebf,wf_d7d41372a68f4dafa07cfd2b8,orig_gibsonlight","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":16,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 16px/1.4em wfont_d387a9_d7d41372a68f4dafa07cfd2b8cd7eebf,wf_d7d41372a68f4dafa07cfd2b8,orig_gibsonlight;"},"itemDescriptionFont":{"family":"wfont_d387a9_d7d41372a68f4dafa07cfd2b8cd7eebf,wf_d7d41372a68f4dafa07cfd2b8,orig_gibsonlight","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":16,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 16px/1.4em wfont_d387a9_d7d41372a68f4dafa07cfd2b8cd7eebf,wf_d7d41372a68f4dafa07cfd2b8,orig_gibsonlight;"},"itemFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(44,44,44,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(44,44,44,1)"},"loadMoreButtonText":"Load more","loadMoreButtonFont":{"family":"wfont_d387a9_d7d41372a68f4dafa07cfd2b8cd7eebf,wf_d7d41372a68f4dafa07cfd2b8,orig_gibsonlight","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":16,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 16px/1.4em wfont_d387a9_d7d41372a68f4dafa07cfd2b8cd7eebf,wf_d7d41372a68f4dafa07cfd2b8,orig_gibsonlight;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(44,44,44,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(44,44,44,1)"},"isAccessible":false,"isMasonry":false,"layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":false,"externalInfoHeight":0},"container":{"top":"","bottom":"","left":"","right":"","width":0,"height":258,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":2560,"galleryHeight":258,"scrollBase":0}}